Lars van Dijk
Lars van Dijk is the General Manager for Asia at Fluitec, where he leads the company’s growth and operations across one of its most dynamic regions. With a focus on innovation, collaboration, and customer success, Lars is committed to driving Fluitec’s mission to help industries improve reliability, efficiency, and sustainability through advanced lubricant technologies.
In his role, Lars oversees strategic development, regional partnerships, and market expansion initiatives, ensuring that Fluitec’s solutions meet the unique needs of diverse industries across Asia. His leadership centers on empowering teams, strengthening customer relationships, and delivering measurable value that supports both performance and environmental responsibility.
With more than 20 years of international experience in industrial and energy markets, Lars combines a strong technical background with a pragmatic business approach. His global perspective and hands-on leadership style enable him to navigate complex markets with confidence while fostering collaboration across cultures and disciplines.
Lars is known for his strategic mindset, approachable leadership, and passion for continuous improvement. Outside of work, he enjoys traveling, cycling, and exploring new cultures—pursuits that reflect his curiosity and global outlook.
